Recession Proof Makeup a la Salma Hayek

Salma Hayek is the latest celebrity to launch her own cosmetic line, but you won’t be seeing it in any fancy department stores…Salma’s line will be sold exclusively in drugstores!

For the last three years, Salma has been researching for her line, that will provide affordable anti-aging products.  The line is inspired by her grandmother, Maria Luisa, who was a cosmetologist and at 96, died without any wrinkles (if only!).  Her grandmother will also be the company’s namesake.

Salma was quoted saying, “I’m trying to develop a line with a drugstore so that it is affordable for everyone. We’ve researched for two to three years. My grandmother was a cosmetologist and she used to make her own creams, but my whole approach is how can we get the essence of the really expensive ones, but for everyone to be able to afford.”

Hopefully Salma has some tricks up her sleeve, because at 40 she looks amazing and I wouldn’t mind getting my hands on that family secret!